As I approached 50, I realized I’d become a bit frumpy. Hadn’t updated the cosmetics in a while. Hadn’t changed the haircut. Same clothes were hanging in the closet from 5 years earlier, even though they weren’t the right size anymore. The tummy was bulging much more than usual. I needed a makeover, BAD!
Perhaps the same thing’s happened in your business. You’ve been courting the same clients since the inception of time. Doing the same annual events year after year after year. Haven’t updated the home office or retail inventory and your cash flow is sucking eggs. You need a makeover. And sometimes, you even need a do-over.